With eight years of experience at renowned media giants like NBCUniversal, WarnerMedia, Hearst and Penske Media Corporation, you can rest assured in my ability to support your brand's beauty coverage from start to finish. I specialize in writing clickable and engaging beauty commerce content optimized for SEO and affiliate links. My SEO and content strategy guidance has driven millions of pageviews and substantial revenue growth for NBC News. I have also executed top-performing commerce and breaking news stories for CNN, Cosmopolitan, Billboard, Harper's Bazaar, Women's Health, The Hollywood Reporter, Well+Good and more.

As the beauty editor of Best Products at Hearst, I am responsible for shaping our beauty and wellness coverage. In this role, I regularly demystify skincare tools like red light therapy devices and high-frequency wands and simplify trending ingredients into easy-to-understand guides. My role emphasizes hands-on product testing and writing first-person reviews and odes, including my love for Nécessaire's Body Serum and Oprah's go-to Truff hot sauce.  

Notably, I ideated and executed our inaugural Best New Beauty Awards package from start to finish and scored our team's first-ever digital billboard! The year-long initiative refined my project management skills as I balanced editorial and business needs and worked cross-functionally with six internal teams. After surveying the competitive landscape, I created testing parameters, oversaw the submissions process and was the sole tester reviewing hundreds of samples.

I honed my time management skills by balancing this first-person awards package with my day-to-day responsibilities of writing and producing up to 22 explainers and quick-hit stories for Best Products, Women’s Health, Oprah Daily, and Hearst's latest acquisition, Biography.com. I also helm a quarterly column at Best, spotlighting my new seasonal favorite products.

Before joining Hearst, I was the first-ever associate commerce editor at NBC News, where I owned our skincare and wellness coverage. In this role, I regularly interviewed high-profile experts to help readers make savvy shopping decisions on everything from hairdryers and vitamin C serums to fitness equipment and air quality monitors. Outside of my beats, I regularly wrote gift guides and sales articles pegged to major shopping events like Black Friday, Cyber Monday and Amazon Prime Day.

I've cultivated excellent relationships with publicists and talent managers to land highly-coveted exclusive interviews with tastemakers like Kendall Jenner, Dua Lipa, Christian Siriano and Demi Lovato. I'm also equally at ease interviewing notable doctors, reporting on the latest Johnson & Johnson sunscreen recall and documenting Lady Gaga's red carpet beauty history. 

Want to get in touch? For job opportunities, kindly send an email here. For PR pitches, please use this email instead. You can also follow me on Instagram and Twitter or connect on LinkedIn.